We believe what we do today, matters tomorrow. Currently, the future of rhinos hangs in the balance. If we don’t act, a species that has roamed Earth for over millions of years will be reduced to nothing more than bloodstains on the sands of time.

Think Rhino.
Think Rockwood.

Every rhino death and birth is critical to the species survival. Rhino deaths out number births by thousands. Why? Rhino horn is falsely believed to be medicinal or, possibly worse, displayed as a symbol of wealth and status. Yet, rhino horn is made of keratin, making it comparable toenail clippings.

The false beliefs and growing intentional scarcity makes rhino horn, pound for pound, more valuable than gold - fueling its illegal trade on the black market. While true value of the species is left to rot, swarmed by flies, under the African sun.



Rockwood’s ultimate goal is to not have to save the rhino at all. Until then, we’re dedicated to doing whatever it takes to ensure the continued survival of the species. That means using aggressive conservation to protect the rhinos we care for. While it’s a far cry from how they would live in the wild, free from human interference, it is their best chance in our current climate.

Info Centre

Have you ever heard a rhino speak?

Rockwood boasts its own Info Centre dedicated to educating visitors about the rhino, along with other species and the issues they face.