Our Approach

Rockwood Means Rhino

OUR PROGRESSIVE CONSERVATION APPROACH

Rockwood is a private nature reserve that protects one of the largest privately owned rhino populations on the planet. Our thriving population of over 400 white rhinos, is a testament to our highly successful and progressive conservation approach.

Armed Rangers on Horseback

Our 400+ rhinos are continuously guarded by armed rangers on horseback.

vehicle licence monitoring

Licence plate recognition (LPR) cameras monitor all roads around the reserve.

EXTENSIVELY CCTV CONTROLLED

The 33 000-acre reserve is closely monitored by advanced thermal cameras and CCTV.

intensive protection zones

Our rhino breeding herds are managed in four Intensive Protection Zones to ensure their safety.

10 YEARS

Without Poaching Incident

LANDOWNER-LED CONSERVATION

Illegal killing of rhinos for their horns (rhino poaching) is the biggest threat to the survival of rhinos in Africa. For centuries, Rhino horn has been used in Traditional Chinese Medicine (TCM), and as ornaments and jewellery.

All Rhinos are listed on CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) as Appendix I. Therefore, no rhino specimens (like horn) can be internationally traded for commercial purposes.

As a result, the only way to satisfy the insatiable demand for rhino horn is through the black market and poaching. Poachers are often part of crime syndicates operating nationally and internationally.

Poaching of rhinos in South Africa has dramatically increased since 2010. Our government reserves have been hit the hardest. Rhino numbers in our iconic Kruger National Park plummeted from ±11 000 in 2009 to less than 2000 in 2022.

Many government and even private reserves are on the brink of losing all of their rhinos, because they can no longer afford the astronomical cost and effort of keeping their rhinos safe.

Every activity at Rockwood contributes to rhino conservation. We don't breed to hunt. We hunt to conserve.